By Ron Hutton
| Published 06/12/2006
| SEO | Unrated
In search of the coveted search engine traffic? Yes. Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come.
With search engine algorithms changing seemingly daily, the quest to rank high in the search engines and stay there is proving to be quite the challenge for most webmasters. One of the more recent popular ways of achieving this is through buying text links on websites that have high PRs (page ranks) on Google and that also rank well in the other major search engines.
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked preparation! As I'm always explaining to my SEO101 students, there are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.
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